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Do fish know what water is?

  • Writer: Adrian Kingsford
    Adrian Kingsford
  • Oct 10
  • 2 min read

๐ŸŸ ๐ƒ๐จ ๐…๐ข๐ฌ๐ก ๐Š๐ง๐จ๐ฐ ๐–๐ก๐š๐ญ ๐–๐š๐ญ๐ž๐ซ ๐ˆ๐ฌ? Probably not.

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They live in it, depend on it, and are shaped by it - but they donโ€™t see it.

Itโ€™s invisible, because itโ€™s ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘’๐‘’๐‘› ๐‘ก๐˜ฉ๐‘’๐‘Ÿ๐‘’.

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Only when the water changes, when it becomes murky, turbulent, or they find themselves briefly out of it, do they realise what theyโ€™ve been surrounded by all along.

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As leaders, weโ€™re often swimming in our own water. That water might be our culture, our beliefs, or our habits, the unspoken patterns that shape how we think, behave, and lead.

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Because itโ€™s constant, we stop noticing it.

We accept it as โ€œjust the way things are.โ€

But sometimes, that same water has become cloudy, full of old assumptions and unnoticed ripple effects.

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And thatโ€™s when coaching becomes ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ.


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Great ๐‚๐จ๐š๐œ๐ก๐ข๐ง๐  helps you see the water you're in, creating space for awareness and helping leaders:

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โœ… Step back and see the culture and mindset theyโ€™re immersed in.

โœ… Notice the ripple effects of their behaviours.

โœ… Challenge assumptions that may be holding them back.

โœ… Redefine what clear water could look like.

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โ€œWhatโ€™s invisible to you controls you. What you can see, you can change.โ€

- T. Harv Eker

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I use the ๐ถ๐‘ข๐‘Ÿ๐‘ฃ๐‘’ from New Level Results with many of the leaders and businesses I coach, because it makes the ๐‘–๐‘›๐‘ฃ๐‘–๐‘ ๐‘–๐‘๐‘™๐‘’ ๐ฏ๐ข๐ฌ๐ข๐›๐ฅ๐ž.

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Itโ€™s a simple, powerful, one-page framework that combines:

๐Ÿชž Awareness

โš™๏ธ Action

๐Ÿ“ˆ Accountability

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Through the Curve, leaders:

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โœ… Clarify their current reality (What water are you swimming in?).

โœ… Define their vision (What would clear water look like?).

โœ… Identify Key Behaviours (KBIs) to change the flow.

โœ… Track progress (watching the water become clearer with each reflection and conversation).


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๐…๐ข๐ฌ๐ก donโ€™t know what water is until theyโ€™re out of it.

๐‹๐ž๐š๐๐ž๐ซ๐ฌ donโ€™t see their culture or behaviour until they pause to reflect on it.

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Coaching helps you see your water.

The Curve helps you change it.

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What โ€œwaterโ€ might you be swimming in right now?

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Thanks for reading.

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Please share and comment below, and do let me know how I can help.

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