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  • Writer's pictureAdrian Kingsford

It's All About Culture!

Business has changed over the years and will continue to do so, and the way that businesses view people, "the talent", has also changed.

Organisational culture has emerged as a critical element for success, and senior business leaders have recognised this. Those who look after the people are becoming more widely recognised at senior levels, and we are now seeing not just an HR Manager/Director, but instead Talent Director, Head of People, Chief People Officer, and Head of Culture, to name a few.

Culture (the tone of which is set by the leaders of the organisation) shapes the work environment, influences employee behaviour and motivation, and impacts overall organisational direction, performance, and health.


Peter Drucker famously said 'Culture eats strategy for breakfast'. Strategy (or simply planning) is a vital component, of course, but you need the people to see it, understand it, embrace it, believe it, and have a shared desire to push forward as a team, to make it happen.

The saying goes that the most important assets in a business are the people, but I'd argue it's the teams those people form, and the culture in which they operate, that are the greatest assets, which enable forward momentum. But everyone needs to be on the same page, fully aligned and accountable, what I call a green arrow team, for it to work.

So, how can a thriving culture drive your company to new levels?


Attracting and Retaining Talent

A strong organisational culture is a magnet for top talent. When potential employees see a company that aligns with their values and provides a supportive and engaging environment, they are more likely to join and stay with the company. High retention rates reduce costs and disruptions associated with employee turnover, ensuring continuity and stability within the workforce.


Enhancing Employee Engagement and Productivity

A positive culture fosters employee engagement. Engaged employees are more motivated, take pride in their work, and are committed to the company’s goals and growth. This engagement leads to higher productivity, better performance, and increased innovation. When employees feel valued and part of a supportive community, they are more likely to go above and beyond in their roles, driving the company forward.


Driving Organisational Performance

Culture has a direct impact on organisational performance. Companies with strong, positive cultures tend to have better financial performance, higher client satisfaction, and improved operational efficiency. A cohesive culture aligns employees with the company’s purpose and strategic goals, creating a unified direction and purpose that cascades through the organisation and drives success.


Facilitating Change and Innovation

The business environment is changing rapidly, and the ability to adapt and innovate is crucial for survival and growth. A culture that encourages creativity, experimentation, and risk-taking can drive innovation. A supportive culture helps employees feel safe to propose new ideas and solutions without the fear of failure or retribution, fostering a dynamic and forward-thinking organisation.


Building a Strong Brand Identity

A company’s culture is a key part of its brand identity. It influences how clients, partners, and the broader community perceive the business. A positive culture that is aligned with the company’s values can enhance its reputation, build customer loyalty, and differentiate it from its competitors. This strong brand identity can attract both clients and top talent.


Promoting Ethical Behaviour and Social Responsibility

When a company’s values emphasise integrity, trustworthiness, respect, and social responsibility, employees are more likely to act ethically and make decisions that benefit not only the company but also society as a whole. This can lead to long-term sustainability and a positive public image, enabling trust and goodwill.


Improving Client Satisfaction

Happy, engaged employees usually lead to happy, engaged and satisfied clients. When employees feel good about their work and environment, they are more likely to provide excellent client service. A positive internal culture can translate into positive external experiences for clients, fostering loyalty and long-term relationships that benefit the business.


Supporting Mental Health and Wellbeing

A supportive culture that values a balance of life, work, physical and mental health and wellbeing, can reduce employee stress and burnout. Companies that prioritise their employees’ wellbeing often see higher levels of job satisfaction, lower absenteeism, and better overall health outcomes for their workforce. This holistic approach to employee wellbeing contributes to a more productive and positive work environment.


Creating a Sense of Community

A strong culture fosters a sense of community and belonging among employees. This sense of belonging can enhance collaboration, teamwork, and communication, leading to a more cohesive and efficient organisation. When employees feel connected to each other and the company, it boosts morale and creates a more enjoyable work environment, which in turn can enhance overall productivity.


Sustaining Long-term Success

A strong and positive organisational culture is crucial for sustaining long-term success. It creates a stable foundation for growth, helps navigate challenges, and ensures that all employees are working towards common goals. By investing in and nurturing their culture, companies can build resilience and thrive in an ever-changing business landscape.



In summary, culture is vital in business because it affects every aspect of the organisation, from attracting talent and driving performance to fostering innovation and building a strong brand. A positive, well-defined culture aligns the people and the teams they form, with the company’s vision, legacy, and values, leading to sustained success and a competitive edge in the market. Investing in a strong organisational culture is not just beneficial, it’s essential for long-term success.


If you’d like to experience how to enable your teams, to help them fulfil their legacy, adhere to a set of values, guiding principles, be part of a thriving culture, to help them fully align and be accountable as green arrow teams, and smash their goals, let’s talk!


Thanks for reading.


Please share and comment below, and do let me know how I can help.


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