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  • Writer's pictureAdrian Kingsford

Time, Money, Energy ... do you have what it takes to make coaching work for you?

Time, money and energy are three of the most precious things we have. They shape our lives, they influence our decisions, and they ultimately determine our happiness and success.


Embarking on a journey of personal or professional development often involves seeking and engaging a coach. Whether it's to enhance leadership skills, navigate career transitions, or achieve specific goals, finding the right coach is a pivotal step.

What many individuals and team leaders overlook, however, is the level of commitment required in terms of time, money, and energy.


Time Commitment

One of the first considerations when engaging a coach is the time commitment required. Coaching sessions are typically scheduled weekly, fortnightly or monthly, and sometimes adhoc too, and they demand dedicated time from both the coach and the individual. Beyond the actual sessions, you are also encouraged to engage in self-reflection, goal-setting, and action planning. This demands a commitment to personal development outside of the scheduled meetings with your coach. You should assess whether you and your team have the bandwidth to fully commit to the coaching process and its associated activities.


Money Commitment

Coaching is an investment, both in yourself, your team, and in the expertise of the coach. It is usually paid for through a company's learning and development budget. The financial commitment varies based on the type and level of coaching required, the coach's experience, specialisation, geographic location, frequency and duration of sessions, etc. It's important to consider your budget and to assess whether you can comfortably afford the services of a particular coach. Additionally, you should view coaching fees as an investment in yours and your teams' future, recognising that the benefits gained may far outweigh the cost. Clear communication about fees, payment schedules, and potential additional costs is crucial for establishing a transparent and effective coaching relationship.


Energy (and Emotional) Commitment

Coaching often delves into deep, personal areas of an individual's life. It requires a level of vulnerability and self-awareness that may be emotionally demanding. You should be prepared to invest emotional energy in exploring your values, beliefs, and behaviours. Moreover, the process of change and growth can be challenging, requiring resilience and commitment to push through barriers. Those seeking a coach should reflect on their willingness to engage in this emotional work and evaluate whether they are ready for the journey.


Alignment of Expectations

Before entering into a coaching relationship, it is crucial to align expectations. This includes your expectations of course, but also understanding the coach's approach, methodologies, and the level of support provided in and between sessions. Misaligned expectations can lead to frustration and stifle progress. You should engage in open and honest communication with potential coaches to ensure that all needs and expectations are clearly understood on both sides, and that they can be met within the framework of the coaching relationship.



In conclusion, choosing a coach is a significant decision that goes beyond qualifications and experience. Understanding and embracing the commitment required in terms of time, money, and energy is paramount to a successful coaching experience. By carefully evaluating these aspects and aligning expectations, you can embark on a transformative journey with a coach who not only possesses the right expertise but also fosters an environment conducive to growth, learning, and development.


Thanks for reading.


Please share and comment below, and do let me know how I can help.


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