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  • Writer's pictureAdrian Kingsford

How much should I pay for coaching?

Over recent years coaching has really emerged as a vital resource for professionals seeking to enhance their leadership skills, improve team dynamics, and accelerate business growth, but navigating the diverse landscape of coaching fees can be confusing. Costs can vary significantly based on the coach’s experience, the client’s requirements, and the structure of the coaching arrangement.


Hourly Rates vs. Packages

Hourly Rates

  • Many coaches charge by the hour, with rates typically ranging from £50 to over £500 per hour. The range reflects various factors, including the coach's background, experience, and qualifications, the complexity of the client’s needs, frequency and longevity, and also geographic location.


  • Entry-level Coaching

  • Usually £50 to £150 per hour.

  • These coaches may be newer to the field or focusing on smaller businesses or startups.

  • Mid-range Coaching

  • Typically between £200 to £400 per hour.

  • These are experienced coaches who have a proven track record with mid-sized businesses, leaders and teams.

  • High-end Executive Coaching

  • Can exceed £500 per hour.

  • At this level coaches typically work with senior executives and large corporations and bring a wealth of experience and highly specialised expertise.



  • To encourage a committed, ongoing relationship, many coaches offer coaching packages with multiple sessions. These packages not only provide a structure for achieving specific outcomes and goals, but also offer a cost-effective alternative to hourly billing. Packages may include additional support like personality and productivity assessments, regular check-ins, adhoc calls and messaging, a system for planning and tracking progress, etc. all adding substantial value beyond the coaching sessions themselves.


  • Short-Term Packages

  • These might range from 4 to 6 sessions and are often aimed at addressing specific issues or short-term goals.

  • Prices can range from £300 to £1,200, depending on the coach's rates and the complexity of the services offered.

  • Medium-Term Packages

  • Typically spanning 3 to 6 months, these packages are designed to facilitate more significant development and may include additional tools like assessments and follow-up support.

  • Prices can range from £1,000 to £4,000.

  • Longer-Term Packages

  • For ongoing, comprehensive support, including transformational development over 6 to 12 months, costs can range from £5,000 to £20,000 or more.

  • These often include regular sessions, adhoc calls and messaging, extensive resources, along with group and team coaching as well.

  • Custom Packages

  • Many coaches also offer tailored packages that can be customised to the specific needs of the individual, team, group, or organisation.

  • Pricing for these is typically negotiated based on the scope and duration of the coaching engagement.




Pro Bono and Low Bono Coaching


Clearly not all potential clients can afford the standard rates, so some coaches offer pro bono (free) or low bono (reduced fee) services. This approach not only broadens the coach's client base but also supports businesses and individuals who might otherwise be unable to benefit from professional coaching.


Some coaches set aside time each month for pro bono or low bono work, often working with non-profits, startups, schools, charities, and some small businesses.


Sometimes coaches use a sliding scale based on the client's ability to pay at the time, perhaps increasing over several years, ensuring coaching is accessible and valued by the client over the longer term.



The Value-Over-Cost Perspective


While the cost of coaching can be a significant consideration, the value it delivers often surpasses the initial investment. Quality coaching leads to tangible improvements in leadership effectiveness, decision-making skills, and team productivity, to name a few. These outcomes can translate into higher business performance, better team morale, and, ultimately, increased business profitability.


For businesses, investing in coaching should be viewed through the lens of return on investment (ROI). Effective coaching not only addresses immediate remedial issues such as conflict resolution or management skills but also fosters generative longer-term benefits like enhanced strategic thinking and improved organisational culture.


For individuals, coaching provides personalised insights and strategies to navigate career challenges, enhance professional relationships, and achieve personal growth objectives, perhaps in the areas of confidence, resilience, or imposter syndrome. This tailored support helps clients maximize their potential, making the cost of coaching a worthwhile investment in their personal and professional learning and development.



So, when considering coaching, evaluating both the immediate cost and the longer-term value that the coaching provides is essential. By understanding different pricing structures and recognising the potential for flexible options like pro bono and low bono coaching, you can make informed decisions that align with both budget and development goals.


Ultimately, the success of the coaching engagement is less about the price and more about the relationship and the longer-term transformative impact it has on the individual, team, group, or organisation. In this light, the true cost of coaching is not just in the fees paid but in the generative opportunities and growth it enables.




Thanks for reading.


Please share and comment below, and do let me know how I can help.


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